United Kingdom Sotheby’s International Realty closed on a magnificent three-bedroom sub penthouse within the prestigious Whiteley development in Queensway. Priced at £14.7 million, it was expertly brokered by Senior Sales Directors Tereza Kandelaki and Sarah Peck in an exclusive mandate.
This transaction reflects the brokerage’s exceptional resilience amid pervasive market headwinds, as well as the enduring appeal of high-end boutique developments. It also testifies to the renewed spirit of Bayswater, rising to become one of London's most sought-after neighbourhoods, having long remained an unspoiled enclave on the verges of Hyde Park.
The Transaction
The duplex was offered exclusively through the brokerage, marketed with a focused strategy and data-informed pricing. After spending a few months on the market, it caught the attention of a UK-based buyer of European origin – a finance executive seeking to upgrade his primary residence within Prime Central London.
“The Whiteley was right around the corner from where he'd been living,” said Peck. She continued, “He had his eye on it for a while. Great residential development, amenities that were well-suited to him and his partner's needs, and an up-and-coming area. It ticked every box.”
The flat secured a sale price that was close in value to its asking figure, which is a notable feat at a time when sale prices are softening across Prime Central London.
The Property
The residence lies within the Whiteley, a highly coveted address in the heart of Bayswater. A landmark transformation of one of London's first department stores, this conversion offers a compelling fusion of the old and new. The building has been painstakingly renovated to preserve its retail heritage while serving discerning modern sensibilities. A collection of 139 curated residences forms the core of Whiteley, each utterly unique and completely discreet.
“The Whiteley stands apart from every other new-build development in Prime Central London,” shared Kandelaki. “Its sheer sense of volume, dramatic ceiling heights and individually crafted layouts are simply not replicated anywhere else in the market. Each residence has its own architectural identity – this is not a development of repeated floorplans, but a collection of one-of-a-kind homes with enduring desirability and long-term value.”
This duplex claims nearly 3,000 square feet across two storeys, showcasing an incredible interplay of interior volume and outdoor access. With soaring ceilings and an open-concept layout, French doors punctuate the living space and open onto two terraces that face different directions – one catching afternoon light, the other framing scenic sunrises and sweeping views over Bayswater's rooftops.
Kandelaki added, "The Whiteley's heritage gets significant attention, and rightfully so. But these outdoor spaces ended up being a decisive factor. It's incredibly rare to find new development flats that dedicate this much square footage to private terraces of this scale."
The bespoke Arclinea B&B Italia kitchen is fitted with Wolf and Sub-Zero appliances, a Miele dishwasher, and quartzite worktops. The bedroom suites are appointed in a sophisticated, minimalist palette, while the study is tucked away in a discreet pocket beneath the staircase.
The Whiteley also plays host to the UK’s first ever Six Senses Hotel and Spa, a luxury hospitality brand from Thailand renowned for its fresh take on wellness and sustainability. Soon to be officially launched, residents enjoy privileged access to its five-star wellness offerings. Every detail has been meticulously considered to create an elegant and inviting home set within a community that offers world-class amenities.
Bayswater – A Newly Reinvented Enclave
"Bayswater was one of the last areas around Hyde Park to really be developed," explained Peck. "You had Mayfair, Knightsbridge and the like that were known for their period architecture and high-end shopping, but Bayswater stayed relatively untouched. It was the Whiteley that spurred a major revamp project of the neighbourhood, bringing in the kind of upscale amenities that weren't there before."
Flanked by Notting Hill and Belgravia, adjacent to Hyde Park, many developers saw Bayswater as an anomaly – an undervalued pocket brimming with unrealised potential. The £3 billion Queensway project is slowly ridding the neighbourhood of its souvenir shops and fast-food outlets, installing independent boutiques, acclaimed restaurants, and luxury residences in their place. At the heart of this regeneration is Queensway, a prominent retail thoroughfare that has become the epicentre of billions in new development. The £1.2 billion Whiteley stands as the flagship project on Queensway, complemented by a £500 million residential block and a collection of highly exclusive lifestyle venues. Together, these developments are transforming the former Queen's Road into a multifaceted hub of curated luxury, cementing Bayswater's evolution into one of London's most coveted addresses.
“It makes this area a really promising long-term investment, both in terms of quality of life and financial return,” said Kandelaki.
Final Thoughts
United Kingdom Sotheby's International Realty has maintained its footing in London's super-prime sector even as the broader market weakens. This sale, closing near its guide price, exemplifies the brokerage's illustrious record: a 91% average guide price achievement rate that has held steady through the current downturn.
The record deal also bookends the firm's Q3 results, which highlight its performance outpacing the broader prime residential market. Since July, the brokerage has accumulated 77 deals in the pipeline on properties worth £558 million, accounting for more than one transaction per working day.
Alex Isidro, Managing Partner at United Kingdom Sotheby’s International Realty, commented, “I'm proud of Sarah and Tereza for closing a deal of this scale in such a challenging market. They've handled multiple transactions in the Whiteley, and their partnership proves they know the building, the clientele, and the market through and through.”
He continued, “We had a strong Q3, and we're expanding into new markets both here and internationally. This sale is part of that larger picture. The team has done excellent work, and there's more to come.”
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